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Directory/Shoelace
Shoelace

Shoelace

Pro Partner
Toronto, Canada
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  • Pro Partner
1 certification
  • 1
    Omnisend Product Certification
Project Budget
  • $0 - $2,500
  • $2,500 - $5,000
  • $5,000 - $10,000
  • $10,000+
Minimum one off project cost
  • $500 +
Minimum monthly retainer
  • $1000 +
Platforms Serviced
  • Shopify
  • Shopify Plus
  • WooCommerce
Location/Region
  • North America
  • Europe
  • Australia-Pacific
Partner Type
  • Agency
Language
  • English
Services Offered
  • Consulting / Strategy
  • Email Marketing
  • Omnisend Setup and Implementation
  • Paid Social
  • PPC / SEM
Free Account Audit
  • Yes

Shoelace is a certified Omnisend partner

Shoelace is a growth marketing agency for DTC and e-commerce brands that want measurable, profitable scale. Since 2015, we've partnered with over 300 brands, managed more than $300 million in ad spend, and generated over $1.2 billion in revenue for our clients.

We operate as an extension of your team across the entire funnel. On the acquisition side, our growth strategists plan, create, and optimize paid campaigns across Meta, Google, and TikTok, balancing spend across channels so every dollar works harder. On retention, we build email and SMS programs in Klaviyo that turn first-time buyers into repeat customers. And our in-house creative team produces the UGC, static, photography, and video assets that fuel both, with AI-powered testing that shows us exactly which assets drive incremental revenue.

What sets us apart is how we measure success. We manage to MER and real profit, not vanity metrics. Every client works directly with a senior growth strategist, never a junior buyer, and we only take on brands we genuinely believe we can grow. If we don't think we can outperform your current efforts, we'll tell you.

Clients stay with us. Our churn rate sits at 8%, brands see an average 45% lift in ROAS within their first 90 days, and our email programs return 35x on investment.

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Clients

Pierced Co
Bluffworks
Custom Hockey Sticks
Monti Coolers
Blackout Coffee
Makemake Organics
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